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DADA - definition



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inglés: MADA
Se refiere al dinero, autoridad, deseo y acceso. Son 4 de los rasgos que los profesionales de marketing estudian para conocer el potencial del mercado. El dinero refleja la capacidad adquisitiva que los consumidores tienen para comprar, la autoridad refleja la posibilidad de tomar la decisión de compra por parte de los compradores, el deseo refleja el interés de los consumidores hacia los productos y el acceso es la facilidad con la que los consumidores pueden disponer del producto. Todas estas cuestiones ayudan a definir las estrategias de marketing.



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