Disonancia cognitiva 1 - definition

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Disonancia cognitiva 1 - definition



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inglés: Cognitive Dissonance
Se da cuando un consumidor adquiere un producto y acto seguido se cuestiona si realmente necesitaba ese bien. Es un estado de conflicto psicológico que padece una persona al existir un conflicto entre sus acciones y sus creencias.



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