Diversificación lateral - definition

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Diversificación lateral - definition



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Diversificación lateral


inglés: Lateral Diversification
Consiste en expandir la actividad de una empresa en un área comercial que no tiene nada que ver con su campo tradicional.



Permanent link to this page: http://www.diclib.com/cgi-bin/d1.cgi?l=en&base=es_marketing&page=showid&id=265


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