What (who) is Electro-motograph - definition

Electro (or electro-funk) is a genre of electronic music and early hip hop directly influenced by the use of the Roland TR-808 drum machines, and funk. Records in the genre typically feature drum machines and heavy electronic sounds, usually without vocals, although if vocals are present they are delivered in a deadpan manner, often through electronic distortion such as vocoding and talkboxing. This is the main distinction between electro and previously prominent genres such as disco, in which the electronic sound was only part of the instrumentation. It also palpably deviates from its predecessor boogie for being less vocal-oriented and more focused on electronic beats produced by drum machines.

Following the decline of disco music in the United States, electro emerged as a fusion of funk and early hip-hop with principal influences from New York boogie, German and Japanese electronic pop music. The genre emerged with musicians Arthur Baker, Afrika Bambaataa, Warp 9, and Hashim. Seminal electro tracks included "Planet Rock" (1982) and "Nunk" (1982), both featuring its characteristic TR-808 drum beats.

The early 1980s were electro's mainstream peak. By the mid 1980s, the genre moved away from its electronic and funk influences, using harder edged beats and rock samples, exemplified by Run DMC. Electro became popular again in the late 1990s with artists such as Anthony Rother and DJs such as Dave Clarke. A third wave of popularity occurred in 2007. Electro has branched out into subgenres, including electrocore and skweee.