Platformization
ECONOMIC AND SOCIAL ACTIVITY FACILITATED BY PLATFORMS
Economic platform; Platform business; Techlash; Platform company; Platformization
Platformization is the increasing domination of the internet by a number of large companies whose products work as markets between users and other sellers. Nieborg and Poell have defined the concept as "the penetration of economic and infrastructural extensions of online platforms into the web, affecting the production, distribution, and circulation of cultural content.