diferenciaciÓn de precios - definition

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diferenciación de precios - definition



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Diccionario LID de Empresa y Economía, LID Editorial Empresarial, Madrid

diferenciación de precios



     Economía.
     Técnica para adecuar las características del producto o servicio (calidad, garantías, entrega mínima, plazo de pago, etc.) a las necesidades y disponibilidades de cada cliente, y especialmente para fijar los precios que optimicen el beneficio de la empresa. La discriminación que produce puede beneficiar al consumidor, ya que le da un conjunto precio/condiciones más adecuado para él (por ejemplo, tarifas aéreas).



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