presupuesto de publicidad - definition

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presupuesto de publicidad - definition



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Diccionario LID de Empresa y Economía, LID Editorial Empresarial, Madrid

presupuesto de publicidad



     Comunicación.
     Cantidad destinada a gasto publicitario para unas determinadas marcas y períodos. Se determina en función de los objetivos publicitarios y de comunicación a conseguir, de las disponibilidades de la empresa, del gasto histórico y de la estimación de gastos de la competencia.



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