hueco de mercado - definition

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hueco de mercado - definition



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Diccionario LID de Empresa y Economía, LID Editorial Empresarial, Madrid

hueco de mercado



     Economía.
     Necesidad de un mercado que no está cubierta satisfactoriamente. Permite la entrada de una empresa con un producto, forma de distribución o precio competitivo y original. Es un nicho de mercado no explotado al máximo.



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