What (who) is wuppie - definition

The weepul (also known as a weeple, wuppie, or wuppet) is a small, spherical, fluffy toy, with large, plastic googly eyes, and no limbs. Weepuls come in various colors. Usually weepuls possess antennae and also large paper feet, with an adhesive layer on the bottom, which is protected by a layer of plastic that is peeled off before deployment.

According to Rick Ebel, the weepul was created in 1971 by the Oklahoma City promotional firm, Bipo Inc. It was named by owner Tom Blundell after a stuffed doll his parents had taken to market several years earlier. Blundell figured the little-people stick-on would only be a flash in the pan, “but it just got a life to it, and it still isn’t ready to die.”

In the Netherlands the weepul was introduced as a marketing tool in the 1980s by the name of wuppie. The wuppie was created by Tom Bodt and Eduard van Wensen, two promotion salesmen, who had been inspired by weeples which he discovered during a trip in the US in the 1970s. The wuppies became popular after Father Abraham featured the wuppies in one of his songs. World Unique Promotional Product Identity & Emotion is a backronym for wuppie.

The wuppies became extremely popular in the summer of 1981. Wuppies were often given out as a prize from 1–900 numbers in the 1980s.